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Deep social media analytics

Published 11/14/2014 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Locowise is a social media engagement and analytics app that provides companies of all sizes with deep and rich social media metrics and insights from across the board. Locowise is every social media professional’s dream tool, the app provides a number of highly engaging and visually attractive dashboards and reports with comprehensive data that matches your KPIs. Along with reporting, Locowise also provides competitor benchmarking, fan engagement and content optimization tools.

The social media analysis app provides over 200 charts and metrics from which to create custom dashboards and reports. Locowise helps to optimize the delivery and dissemination of content by posting at the optimal time and date, and predicting the likely performance of a post for each individual platform. Locowise’s engagement module shows you when your fans are most engaged, the post types giving you the most reach and how your social media activity is benefiting your business. The app also offers hashtag analysis and Facebook ad analytics modules.

Social media professionals and agencies can use the competition benchmarking module provided by Locowise to gain a better understanding of the industry and audience they are competing for. The app uses 26 different metrics to show you how your competitors’ content is performing on social compared to yours. Locowise provides insight into your competitions’ social media strategy as well as identifying the most popular themes and content among your audience, offering ideas and action plans for your own campaigns.

Locowise screenshot
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What is the history and popularity of the app?

Locowise was founded in 2012 with headquarters in London, United Kingdom. The company has less than 50 employees who are passionate about social media and analytics and dedicated to providing the most useful metrics and insights to social media professionals. Locowise is known for providing easily digestible, highly insightful and high-level data that can be drilled down into granular detail. The app is used by, and caters to, both large enterprises and small businesses. Some its more well known users include Pepsi, BBC, Walt Disney, Cadbury and Heineken.

What are the differences to other apps?

Locowise has worked hard to refine its data and how this data is presented in a way that is accessible, visually engaging and beneficial for all users. The app has one of the most comprehensive set of metrics and charts from which users can build dashboards in under 1 minute. You can turn these dashboards into custom reports in minutes, automating who receives it and when. You can choose from a variety of formats for these reports, add narrative and commentary, as well as your own branding. Unlike the competition, all Locowise plans come with unlimited users, unlimited dashboards and unlimited reports.

How does the web app look and feel to use?

One of the most appealing features of Locowise is the delightful interface with its highly attractive reports and dashboards. The app’s UI is aesthetically pleasing with the perfect choice of colors, fonts, headers and navigation. The main navigational header is logical and straightforward with access the following tabs: Dashboard, Engagement, Content, Optimize, Benchmark, KPI’s, Response, Schedule and Setting. All of the analytics, charts, graphs and content summaries are easy to understand by even the most numerophobic of users. Custom branding makes the whole experience even more pleasing and personal.

How does the registration process work?

To register for Locowise you need to go to the app homepage and click on the green “start your free trial today” button at the center of the page. You then need to choose the plan you would like to try. After this, you need to fill in a quick form with your name, email and a password. No credit card is required and the free trial lasts 14 days.

What does it cost to use the application?

Locowise is offered on three different pricing plans: Insight, Advanced and Pro. Insights costs $120 per month and includes 3 profiles, Advanced costs $300 per month and includes 10 profiles, Pro costs $400 per month and includes 20 profiles. All of the pricing plans include the full set of features, as well as unlimited users, dashboards and reports.

Who would you recommend the application to?

Locowise is a great tool for anyone working with social media marketing on a daily basis, this includes social media managers, community managers, social media agencies, online marketing teams, and bloggers. The app caters to companies of all sizes, from large enterprise brands such as Sky, Pepsi and Sony, to medium-sized companies such as app owners, magazines, record labels, local tv and radio channels, as well as smaller companies such as hotels, bars, shops, and restaurants.

  • Create branded and custom dashboards and reports in minutes from hundreds of metrics and charts
  • Use the Benchmarking module to get insight into your competitors’ campaigns and your industry
  • Schedule and post content to go out at just the right moment based on audience analytics
  • The Engagement module shows you how your posts are performing and who your top fans are
  • Predict how all of your posts will fare on each individual social media channel
  • Hashtag analysis and tracking for Twitter and Instagram and Facebook Ad analytics
  • All pricing plans include unlimited users, dashboards and reports

Locowise video

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Locowise pricing

Cheapest plan (per month) : $120.00
Most expensive plan (per month) : $400.00




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